Ahold Delhaize
Ahold Delhaize is one of the world's largest food retail groups, a leader in supermarkets and e-commerce, and a company at the forefront of sustainable retail.
I started
at Ahold Delhaize as an intern in the Commerce department of the categories 'Paper & Animal' and 'Health' for the largest Dutch supermarket chain 'Albert Heijn'.
After this I did my graduation internship at AH to go and worked for them for some time. See more details about my exact work below.
AH to go delivery
AH to go - Pilot for their own bicycle delivery
After my graduation I was asked by AH to go to set up my graduation thesis as a pilot and to coordinate it at a branch on the Zuidas in Amsterdam. It concerned its own bicycle delivery service, for which everything had to be developed and arranged (website, bicycles, communication). As project coordinator I was in charge of this.
Nice cup of coffee
AH to go - Special opening promotion
AH to go had partnered with BP to serve customers better who are 'on the move'. AH to go has already focused on those who are always 'on the go' offering fresh and good food and drinks during their trip. Now with this new commitment, they wanted to make themselves even more accessible with their product range: Easy, healthy and tasty! To celebrate the opening of these branches, a special opening campaign 'Lekker Bakkie' was set up, in which it was communicated that all coffee only cost € 1. I was jointly responsible for the realization of this campaign and the coordination with the new BP locations.
Are you already using our app?
AH to go - Introduction of own mobile app
I was partly responsible for establishing a loyalty program at AH to go. In AH to go's mission to make "good food to go accessible to everyone", we also wanted to make saving easier through our AH to go app. This app was developed in collaboration with our suppliers and my task was to assist with this, to arrange the communication facilities for both customers and colleagues in the AH to go stores.
To inform colleagues in the store about the new mobile application that we were going to introduce, we made an instructional video. We clarified the various mobile application options, such as virtual savings for free products and daily offers. We have placed the extended video on the intranet for the staff to watch. The video you see here is a shortened version of the instruction video in which I explain the application (in Dutch).
Introduction of new products
Albert Heijn - Merchandising and sourcing
During my first internship at the head office at Ahold (now Ahold Delhaize) I worked in the Commerce department, for the categories 'Paper & Petcare' and 'Health'. I was the first point of contact in guiding new tenders with suppliers for existing products, but also for the introduction of new products. One of the products we introduced in my time as an intern was a new 4-ply toilet paper, which you can see on the left. Learned a lot in maintaining contact with suppliers, performing competitive analyzes and experiencing up close how the products end up in the store from A to Z.
